Day Three of Forever Agent University is all about gaining your marketing edge. We’ll cover essential listing strategies and marketing tools to help you stand out, attract the right audience, and win more business. Learn how to position yourself—and your listings—for maximum impact.
Your To Do List:
Task | Resources |
| The F.O.R.D method is part of the overall philosophy of relationship-based selling when meeting with a seller. The focus is on understanding the client as a person before trying to serve them as a customer. | Implement the Ninja philosophy during the initial interview and competitive market presentation.
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| Commit to learning and practicing the “Six Key Steps to a Successful Sale”. Memorize each step, why it’s important, what you will do, and what it means to the customer. | Practice it alone in the car, in front of a mirror, to your spouse, with other agents, with your broker, and be ready to go when an opportunity arises. “In order to appear completely spontaneous your act requires very careful rehearsal.” Access the customizable design in MADI. |
| One Step vs Two Step Listing approach. | Both the one-step and two-step listing approaches have value—use the one-step for quick, confident presentations, and the two-step when you want to build deeper rapport and customize your strategy. Flexibility is key to meeting your client’s needs and winning the listing. |
| Review the Seller's Guide, which is designed to help you walk your clients through every step of the homebuying journey. It includes key information about the buying process, market insights, timelines, and more. | Access the customizable digital version in MADI. |
| Review kvCORE/BoldTrail Present | kvCORE/BoldTrail Present is an interactive digital comparative Market Analysis (CMA) and listing presentation tool that helps you impress sellers with real-time data and custom marketing plans. We'll review and see how this tool can benefit your business. |
| Review kvCORE Listing Playbook | A powerful tool designed to help you efficiently promote your listings and generate leads. It combines automation with proven marketing strategies, streamlining the listing promotion process. |
| Review the FSBO and Expired Listing Scripts and layout a plan to aggressively go after all expired listings and FSBO in your market area. | Access the Mike Ferry Scripts here. |
| Add 5 new contacts for your Sphere of Influence (5 per day, Monday - Friday) | Review Mike Ferry Scripts. Go to https://www.mikeferry.com. You may need to create an account (no charge). Then on the top menu click on resources, downloads, then sales scripts. Look for the "Center Of Influence" scripts. |
| Continue reading Ninja Selling and implement three more of the 9 daily activities (Ninja Nine). | Also, your Market President can assist in helping to identify and locate your farm area. |
Nine Habits for Success
- Daily Gratitudes
- Show up!
Stop opening my email first. Resist the addiction! Instead, do one hour of productive work first. Work “On” my business in the morning. Work “In” my business in the afternoon. - Write two personal thank you notes.
- Focus on my Hot List daily.
“Who can I write a contract with this week?” - Focus on my Warm List daily- work to convert this to your hot list!
- Focus on my Customer Service Calls weekly.
- Schedule two Real Estate Reviews this week.
- Schedule 50 live contacts this week.
- Update my database for property matches (weekly)
Homework
1. Review Critical Dates Form & Mr & Mrs. Buyer Letter
2. Review Transaction Management Fee form