10-10-20 YOUR BUYERS PROSPECTING SYSTEM

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Why do you need to 10-10-20?

Ultimately... TO GET LEADS!! Here’s the deal: the 10-10-20 system is all about showing up so the neighbors notice you and will start thinking of you when they need real estate help. Basically, you’re making yourself unforgettable by being consistently present in their mailbox and inbox. It’s a simple yet powerful way to stay top of mind and attract potential leads!


The Home Search
1. CREATE BUYER SEARCH ALERT 
  • Enter your buyer(s) into your kvCORE Smart CRM
  • Enter search criteria based on Buyer Wishlist Questionnaire to create Search Alert
  • You can have a maximum of 2 search alerts per contact 
  • See more on how to do this here
2. CREATE & SHARE BUYER NEED GRAPHIC
  • Get the attention of potential buyers looking for a home with a custom graphic for your social media pages. 
  • Encourage them to share their search for a place to call their own with a personalized design.
  • Use MADI to use the templated design seen here
  • Resi General Promo > Lead Generation > Prospecting Systems

3. BUYER NEEDS LETTER

  • Are your buyers wanting to purchase a home in a specific neighborhood or location, but can’t find any on the market? You can create a custom letter and mail it to homeowners in the area, asking if they’re interested in selling their homes that meet your criteria. It’s a proactive approach that could help you find your dream home faster. 
  • You’ll go into MADI to customize the Buyer Need Letter to then print out for each home that fits their criteria and MAIL
  • *You can use RealMailers or Remine to determine home demographics that meet your buyer's criteria if off market
  • Resi General Promo > Lead Generation > Prospecting Systems




CONTRACT SUBMITTED
1. LETTER TO 10-10-20 NEIGHBORS
  • Let the neighbors know your buyers are under contract!
  • You’ll go into MADI to customize the Contract Submitted Letter to then print out for each 10-10-20 neighbor and mail them out right away 
  • Resi General Promo > Lead Generation > Prospecting Systems
2. CREATE PERSONALIZED UNDER CONTRACT GRAPHIC
  • Here is a prime opportunity to celebrate a milestone with your buyers. 
  • Create a custom graphic for them using MADI and encourage them to share it on their social media pages. 
  • Resi General Promo > Lead Generation > Prospecting Systems
  • Use the templated email to customize and email to your buyers in your kvCORE Smart CRM (or copy and paste text below)


Hey [buyer name]! Congratulations on submitting an offer - this is a huge milestone in your home buying journey! To help commemorate this occasion, I’ve made this custom graphic you can share with your friends and family on social media. 

Inspections & Appraisals
1. EMAIL TO 10-10-20 NEIGHBORS (INSPECTION)

Keep the neighbors in the loop about your customers’ home buying journey. Send them a friendly email and ask for their opinion on local restaurants. After all, who doesn’t love food? Keep the conversation going and stay engaged with the community.

  • EXTRA STEP: You’ll need to use Remine or Fastpeoplesearch.com to find the emails of these homeowners.


Subject: It’s Happening! Home Inspection is a Success.


Hello {{Neighbor Name}},


I wanted to share some great news with you all. The buyers of the house at [address], whom I represent, have successfully made it through all their inspection negotiations! As we move closer to the closing date, my customers are eager to know their new community better.


As neighborhood residents, you probably know all the best places to eat and hang out. My customers are especially excited to try some of the great restaurants in the area. If you have any recommendations, please send them my way so I can pass them along to my buyers!


Our real estate team believes that it’s important for our customers to not only love their new home, but also love the area they’re moving to. We think that building relationships with our buyers’ new neighbors is a great way to make the transition easier.


If you have any questions about the sale or anything else, please feel free to give me a call! I’m always happy to chat.


Thank you for your time, and we hope to see you around soon!


Best regards,

[Your Name]

2. EMAIL TO 10-10-20 NEIGHBORS (APPRAISAL)

Keep the neighbors in the loop about your customers’ home buying journey. Send them a friendly email and ask for their opinion on things to do around the area or within the community. Keep the conversation going and stay engaged with the community.

  • EXTRA STEP: You’ll need to use Remine or Fastpeoplesearch.com to find the emails of these homeowners.

Subject: Exciting Update on [Address]


Dear {{Name}},


I hope this email finds you all doing well! I wanted to share some wonderful news about [Address]. My buyers have completed the appraisal process of purchasing their new home and we’re one step closer to the closing date. As real estate agents, we love to keep all neighbors informed on the latest news in their area and thought it’d be good for you to know.


My buyers are truly excited to become part of the [Neighborhood] community and look forward to getting to know all of you. They’re especially interested in any community events or things to do around the neighborhood.


As they are new to the area, they’re also looking to establish new connections. If you would like to introduce yourself, please feel free to reach out. They would love to get to know more about the friendly community that they’re moving into.


Thank you for your time, and we look forward to seeing you all soon!


Best regards,

[Your Name]


Sold

1. GIVE YOUR BUYERS A PERSONALIZED GRAPHIC


Get your buyers in on the action and celebrate the purchase of their new home (and you!). You’ll go into MADI, customize the “We bought a house!” design using an image of the home OR of your buyers and then attach it to an email to your buyers. You can use this script to copy and paste into your email: 


Woohoo! It’s official, you have officially closed and are to move into your new home sweet home! Let’s celebrate with this custom graphic - share it on social so everyone can join in on the celebration!




2. JUST SOLD POSTCARDS TO 10-10-20 NEIGHBORS
  • Make sure the neighbors know you did your job successfully! 
  • Get a Just Sold postcard sent out in the mail. 
  • Go into MADI, customize the Sold postcard, download the PDF 
    • Resi General Promo > Lead Generation > Prospecting Systems
  • Mail it to the 10-10-20 neighbors through Real Mailers. (Real Mailers can help with this list!)

3. JUST SOLD SOCIAL MEDIA AD (OR ORGANIC POST)
  • Make sure the neighbors know you did your job successfully! 
  • Get a Just Sold social media graphic circulating on social media (Facebook). 
  • Go into MADI and customize a Just Sold social media graphic
  • Resi General Promo > Lead Generation > Prospecting Systems OR Resi Property Promo > Sold


FOR AN AD:

  1. You’ll need to add the special “ad category” for Real Estate in Facebook at the campaign level 
  2. Set the location of the open house, geofence a 15 mile radius minimum 
  3. Spend $10 total. You’ll start the ad the day of closing and run for 24 hours. 
4. POP BY WITH LETTER
  1. You’ll go into MADI to customize the “Closed Letter to Neighbors” Letter to then print out for each 10-10-20 neighbor. Plus, you’ll download the “Congratulations” cards and print them on a heavy cardstock. Cut them in half and then fold along the dotted line to provide to the neighbor. 
    1. Resi General Promo > Lead Generation > Prospecting
  2. Purchase a box or container to leave on your buyer’s porch/doorstep for the neighbors to place their cards into. 
    1. Bags link here
    2. Box link here
  3. Inform your Buyers via text or email using the script below.
    Congratulations on your new home sweet home! To ensure you receive all the well-deserved congrats from your neighbors, we have left a box/bag on your front porch for them to introduce themselves and celebrate with you. Enjoy this exciting moment in time and let it be known that others are thrilled for you too!