10-10-20 YOUR BUYERS PROSPECTING BLUEPRINT | Download the Guide at the bottom of this page |
Why do you need to 10-10-20?
Ultimately... TO GET LEADS!! Here’s the deal: the 10-10-20 blueprint is all about showing up so the neighbors notice you and will start thinking of you when they need real estate help. Basically, you’re making yourself unforgettable by being consistently present in their mailbox and inbox. It’s a simple yet powerful way to stay top of mind and attract potential leads!
The Home Search | |
1. CREATE BUYER SEARCH ALERT
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2. CREATE & SHARE BUYER NEED GRAPHIC
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3. BUYER NEEDS LETTER
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CONTRACT SUBMITTED | |
1. LETTER TO 10-10-20 NEIGHBORS
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2. CREATE PERSONALIZED UNDER CONTRACT GRAPHIC
Hey [buyer name]! Congratulations on submitting an offer - this is a huge milestone in your home buying journey! To help commemorate this occasion, I’ve made this custom graphic you can share with your friends and family on social media. | |
Inspections & Appraisals | |
1. EMAIL TO 10-10-20 NEIGHBORS (INSPECTION) Keep the neighbors in the loop about your customers’ home buying journey. Send them a friendly email and ask for their opinion on local restaurants. After all, who doesn’t love food? Keep the conversation going and stay engaged with the community.
Subject: It’s Happening! Home Inspection is a Success. Hello {{Neighbor Name}}, I wanted to share some great news with you all. The buyers of the house at [address], whom I represent, have successfully made it through all their inspection negotiations! As we move closer to the closing date, my customers are eager to know their new community better. As neighborhood residents, you probably know all the best places to eat and hang out. My customers are especially excited to try some of the great restaurants in the area. If you have any recommendations, please send them my way so I can pass them along to my buyers! Our real estate team believes that it’s important for our customers to not only love their new home, but also love the area they’re moving to. We think that building relationships with our buyers’ new neighbors is a great way to make the transition easier. If you have any questions about the sale or anything else, please feel free to give me a call! I’m always happy to chat. Thank you for your time, and we hope to see you around soon! Best regards, [Your Name] | |
2. EMAIL TO 10-10-20 NEIGHBORS (APPRAISAL) Keep the neighbors in the loop about your customers’ home buying journey. Send them a friendly email and ask for their opinion on things to do around the area or within the community. Keep the conversation going and stay engaged with the community.
Subject: Exciting Update on [Address] Dear {{Name}}, I hope this email finds you all doing well! I wanted to share some wonderful news about [Address]. My buyers have completed the appraisal process of purchasing their new home and we’re one step closer to the closing date. As real estate agents, we love to keep all neighbors informed on the latest news in their area and thought it’d be good for you to know. My buyers are truly excited to become part of the [Neighborhood] community and look forward to getting to know all of you. They’re especially interested in any community events or things to do around the neighborhood. As they are new to the area, they’re also looking to establish new connections. If you would like to introduce yourself, please feel free to reach out. They would love to get to know more about the friendly community that they’re moving into. Thank you for your time, and we look forward to seeing you all soon! Best regards, [Your Name] | |
Sold | |
1. GIVE YOUR BUYERS A PERSONALIZED GRAPHIC Get your buyers in on the action and celebrate the purchase of their new home (and you!). You’ll go into MADI, customize the “We bought a house!” design using an image of the home OR of your buyers and then attach it to an email to your buyers. You can use this script to copy and paste into your email: Woohoo! It’s official, you have officially closed and are to move into your new home sweet home! Let’s celebrate with this custom graphic - share it on social so everyone can join in on the celebration! | |
2. JUST SOLD POSTCARDS TO 10-10-20 NEIGHBORS
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3. JUST SOLD SOCIAL MEDIA AD (OR ORGANIC POST)
FOR AN AD:
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4. POP BY WITH LETTER
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