There's now a great live training of this material, hosted by Casey Bryan! Access it HERE.


Below is a strategy to help you gain momentum in farming a neighborhood in order to win more listings! You will send 8 pieces over 8 weeks then 1 piece per month thereafter. Your first 8 pieces should look personalized to that homeowner and focus on the RELATIONSHIP. The next 12 pieces can be a mixture of general and personal- mailed and in person.


Week 1: Send a Personal Notecard
Send a hand-written notecard that is truly personal - NOT asking for business.
Where to get it:

BHHS branded notecards are available to purchase on Xpressdocs or you can go to the store and purchase your own.
Sample content:

Hi _____,

 

Wishing you a Happy New Year! Hope this year brings you all the joy and well wishes! Hoping to talk soon!

OR

Hi There Neighbor!

 

Wanted to pop in to your mailbox to introduce myself. My passion is Real Estate and wanted you to know if there is ever any questions you have or advice you need I’m just around the corner and would be happy to help!

Week 2: Send an Item of Value
Send a quick letter or print out of fun things happening in and around the community with a personal note.
You'll need to use the internet (sites like Eventbrite) or a local newspaper to compile your information. You can also find a list of things happening around town on Facebook Events!

Here's a power point template you can use to complete this week's task.



Week 3: Newsletter
Send a newsletter of Real Estate Activity in the neighborhood. You can use Marketing ReSource to design one. You are showing Homeowner’s actives, pendings and recently solds within the community.

There is a flyer and other resources on Marketing Resource which you can use. Login to Marketing REsource,  type in "Market Activity," and then filter by type "Flyer".

Sample: Market Activity Property Flyer (Multi-Option Layout)

8.5x11 Flyer

Use this multi-option Flyer for yearly, monthly market activity. All text is editable, MLS Enabled Flyer.


Options include:  4 Property Images  |   6 Property Images   |  9 Property Images




Week 4: Pop-By
You will purchase a small item and clear plastic door hanging bags (Amazon) and create pop-by tags!

Download the design of your choice, print on heavier card stock, and then cut them out! Attach your business card to the tag, and then attach your tag to the small items you've purchased.

When you're done, drop them off at each of your Farming Neighborhood doors!

Option 1


Item- Bag of Popcorn

Tag- This may sound Corny… But I wanted to POP in and say hello!


Download This File



Option 2


Item- Goldfish box

Tag- I’m fishing for your referrals- Let’s catch up!


Download This File


Option 3


Item- Local Honey

Tag- “The spring market is buzzing, I'd love for your home to bee my next listing!”


Download This File



Option 4


Item- Local Jam/Jelly

Tag- Real Estate is my jam and I’d love to connect with you!


Download This File



Week 5: BMA
Print off a BMA for each house within your farming neighborhood and put them in a hand-addressed envelope to each home.

Need help? We've created a great tutorial on creating a BMA using Buyside!

How To: Build A BMA

Write a quick note on the front of each BMA!

Here's a sample:

Thought I would send you a quick update on your home so you can see how the market is impacting you! Hope you find this information valuable.

 

All the Best,

Casey


Week 6: Hand-Written Card
Send a hand-written card to follow-up on the report from last week.


BHHS branded notecards are available to purchase on Xpressdocs or you can go to the store and purchase your own.

Sample note:


Hi ____. I sent a quick report last week to give you a snapshot of your home’s value! I wanted to do a quick follow-up to make sure you received it and see if you have any questions.

 

If you ever need anything, even if it’s just advice- I’m just a phone call away and would be happy to help!


All the best,

Casey


Week 7: Newsletter
Send a newsletter of Real Estate Activity in the neighborhood. You can use Marketing ReSource to design one. You are showing Homeowner’s actives, pendings and recently solds within the community.

There is a flyer and other resources on Marketing Resource which you can use. Login to Marketing REsource,  type in "Market Activity," and then filter by type "Flyer".

Sample: Market Activity Property Flyer (Multi-Option Layout)

8.5x11 Flyer

Use this multi-option Flyer for yearly, monthly market activity. All text is editable, MLS Enabled Flyer.


Options include:  4 Property Images  |   6 Property Images   |  9 Property Images

Week 8 : Call
Call each customer (use Remine to find phone numbers). Anyone you cannot reach, do another pop-by item.

Not familiar with Remine? It's a great product provided by MFRMLS.

Learn More Here:
Asset Showcase: Remine

Example of Script:

The purpose of my call is to ask if you have some time to meet with me next week. I like to do a Real Estate Review for my neighbors. This is quick look at the equity you have in your home, review any potential updates you’re considering and answer any questions you have about the market.


What Next?

After completing the 8x8 campaign listed above...

 

Pick one of the activities below to do each month. Make sure to do a combination of the below activities so you’re not doing the same thing each month.

 

  • Newsletter
    • Best websites to shop from home
    • Market statistics
    • New on the market in the neighborhood
    • School Programs
    • Facebook Events Nearby for the following month
  • Just Listed/Sold
  • Indoor Activities around the City
  • Pop By’s:
    • I'm fishing for your referrals, let's catch up! (Attached to goldfish bag).
  • Call each neighbor for a “touch base” call
    • Use Remine in MLS to find their numbers
  • Hand-written notecard
  • Sports calendar Magnets
  • Hosted Neighborhood Event
    • Annual pumpkin patch
    • Flags in front yard for 4th of July
    • Ice cream Truck
    • Neighborhood yard sale