The Berkshire Hathaway HomeServices National brand guidelines are super important to keep you on brand AND looking good!
Brand guidelines are useful when having outside vendors, such as graphic designers, magazines, and advertising companies, design marketing materials for you. From appropriate colors and fonts, to logo usage, to business card and yard sign guidelines can be found in this document. Think of it as your branding bible.
Consistency of signage is absolutely critical to maintain the integrity of the Berkshire Hathaway HomeServices brand. This Architectural Guidelines manual, companion to the Brand Guidelines manual, provides careful instructions on the quality of the sign structure, the singular shade of BHHS
Cabernet, BHHS Cream, proper proportion to the environment and other characteristics, etc.
Whenever in doubt, reference this or email firstname.lastname@example.org for an extra set of eyes.