We highly recommend that an agent listing a new luxury property host a grand reveal event. Ideally, the event would be hosted prior to the property being listed in MLS. However, that isn't always possible.


Whether you're new to the luxury market, or an experienced luxury agent, the checklists below can help you ensure that you're organizing the best events possible in order to show off your seller's property.



Hosting A Grand Reveal Event

Legend:

 = It's a must-do!      = Recommended      = Optional      = Agent Paid



Executive

($500k-$799k)

Divine

($800k-$999k)

Prestige

($1 Million +)

Initial Planning

Choose a theme



Choose type of service vendors (i.e. valet)



Determine your invite list



Plan your budget



Make a list of potential sponsors



Your To Do List

Communicate date with MP & branch admin



Contact & negotiate with  potential sponsors



Contact & negotiate with  service vendors



Create/order invitations



- templated email invite



- custom email invite (agent paid)



- formal printed (agent paid)



Finalize details with vendors and sponsors



Deliver your invitations



Order/buy food, beverage, other supplies



Confirm schedule for day-of-event arrivals



Week of Event

Place reminder calls to attendees



Confirm final details with all vendors/sponsors



Day of Event




Arrive early



Stage house



Setup marketing materials



Post-Event Follow Up




Social media posts (event photos and tag vendors)



Thank you cards (seller, attendees and vendors/sponsors)