We highly recommend that an agent listing a new luxury property host a grand reveal event. Ideally, the event would be hosted prior to the property being listed in MLS. However, that isn't always possible.

Whether you're new to the luxury market, or an experienced luxury agent, the checklists below can help you ensure that you're organizing the best events possible in order to show off your seller's property.

Hosting A Grand Reveal Event


 = It's a must-do!      = Recommended      = Optional      = Agent Paid






($1 Million +)

Initial Planning

Choose a theme

Choose type of service vendors (i.e. valet)

Determine your invite list

Plan your budget

Make a list of potential sponsors

Your To Do List

Communicate date with MP & branch admin

Contact & negotiate with  potential sponsors

Contact & negotiate with  service vendors

Create/order invitations

- templated email invite

- custom email invite (agent paid)

- formal printed (agent paid)

Finalize details with vendors and sponsors

Deliver your invitations

Order/buy food, beverage, other supplies

Confirm schedule for day-of-event arrivals

Week of Event

Place reminder calls to attendees

Confirm final details with all vendors/sponsors

Day of Event

Arrive early

Stage house

Setup marketing materials

Post-Event Follow Up

Social media posts (event photos and tag vendors)

Thank you cards (seller, attendees and vendors/sponsors)