We highly recommend that an agent listing a new luxury property host a grand reveal event. Ideally, the event would be hosted prior to the property being listed in MLS. However, that isn't always possible.
Whether you're new to the luxury market, or an experienced luxury agent, the checklists below can help you ensure that you're organizing the best events possible in order to show off your seller's property.
Hosting A Grand Reveal Event
Legend:
= It's a must-do!
= Recommended
= Optional
= Agent Paid
Executive($500k-$799k) | Divine($800k-$999k) | Prestige($1 Million +) | |
Initial Planning | |||
Choose a theme | ![]() | ![]() | ![]() |
Choose type of service vendors (i.e. valet) | ![]() | ![]() | ![]() |
Determine your invite list | ![]() | ![]() | ![]() |
Plan your budget | ![]() | ![]() | ![]() |
Make a list of potential sponsors | ![]() | ![]() | ![]() |
Your To Do List | |||
Communicate date with MP & branch admin | ![]() | ![]() | ![]() |
Contact & negotiate with potential sponsors | ![]() | ![]() | ![]() |
Contact & negotiate with service vendors | ![]() | ![]() | ![]() |
Create/order invitations | ![]() | ![]() | ![]() |
- templated email invite | ![]() | ![]() | ![]() |
- custom email invite (agent paid) | ![]() | ![]() | ![]() |
- formal printed (agent paid) | ![]() | ![]() | ![]() |
Finalize details with vendors and sponsors | ![]() | ![]() | ![]() |
Deliver your invitations | ![]() | ![]() | ![]() |
Order/buy food, beverage, other supplies | ![]() | ![]() | ![]() |
Confirm schedule for day-of-event arrivals | ![]() | ![]() | ![]() |
Week of Event | |||
Place reminder calls to attendees | ![]() | ![]() | ![]() |
Confirm final details with all vendors/sponsors | ![]() | ![]() | ![]() |
Day of Event | |||
Arrive early | ![]() | ![]() | ![]() |
Stage house | ![]() | ![]() | ![]() |
Setup marketing materials | ![]() | ![]() | ![]() |
Post-Event Follow Up | |||
Social media posts (event photos and tag vendors) | ![]() | ![]() | ![]() |
Thank you cards (seller, attendees and vendors/sponsors) | ![]() | ![]() | ![]() |