What are they?

A video walkthrough is a Zillow feature which allows an agent to further enhance how their listing is being marketing on Zillow. A listing agent has the ability to record a video (maximum 2 minutes in length) which will be promoted.


Here's a sample (at warp speed.....)

 


Why post one?

  • Video walkthroughs offer unique insights into a home’s features and layout by showing how the rooms connect
  • Adding a video walkthrough increases home shopper engagement with your listings
    • Properties with a walkthrough are viewed 2x more often
    • Properties with a walkthrough are saved 2x more often


What's it going to cost me?

It's totally free! Even if you're not paying for Premier Agent services.


What are the video requirements?

  • Maximum of 2 minutes in length.
  • Can contain no branding information (for you or our brokerage)
  • No sound (if the video is shot on your phone)


What does this mean for my seller?

  • You'll be getting them more exposure by increasing their rankings on Zillow!
    • A listing with a walkthrough is promoted to top of the search results on Zillow for 21 days from the time the video file is uploaded
  • You'll be increasing home shopper engagement on Zillow
    • Properties with a walkthrough are viewed 2x more often
    • Properties with a walkthrough are saved 2x more often


How do I add one?

  • Download the Zillow Premier Agent app on your phone (8/15/18 - Not currently available for Droid users, but Zillow is working to fix it ASAP)
  • Login to your Zillow agent account on the app (You do not need to be paying for Premier Agent Services)
  • Select the listing you'd like to add a walkthrough for
  • Record & upload file or select a pre-filmed video from and upload
  • You're all set!


Want to look like an expert?

Think about investing in a stabilizer if you'll be recording walkthroughs on your cell phone. Nobody likes the roller-coaster effect when viewing a video! Motion sickness anyone? A stabilizer removes the "bouncing" which normally would get in a video when walk while recording.


They can be purchased at stores like BestBuy - or online through sites like Amazon. They typically run from $99-$149. Search for keywords like "Osmo Stabilizer" or "Handheld Gimbal Stabilizer"