Types of Auctions
• Absolute-Sells regardless of price
• Reserve-Confidential minimum must be met
What Auctions Do
• Generate immediate interest in specific property
• Create competition for the privilege to write a contract
• Generate FAIR MARKET VALUE
• Produce a hard contract within 45 days with no contingencies
• 98% of accepted contracts close the first time
• Force buyers to make a decision to buy and what to pay or lose it
• Removes Post offer negotiations and re-negotiations
How We Do It
• Qualify the property and the owner
• Focus all effort and attention on one property at a time
• Aggressive marketing with a “CALL TO ACTION DATE AND TIME”
• Direct buyers in negotiating against each other, not the SELLER
• Dictate non-negotiable Terms and Conditions (Buyer pays Doc Stampson Deed)
Application
• During a new listing, it may be introduced as a future solution-When a seller’s motivation changes
• Individual property owners-Corporate owned properties-REO’s
Philosophies
• I should have done an auction a long time ago. I would have saved a lot of time and anxiety.
• Auctions have become and will remain a more accepted means of sale.
Characteristics of a Good Auction Candidate
• A seller with a sincere desire or motivation to sell in a short period of time
• They also have the ability to PERFORM (accept a reasonable price)
Benefits of BHHS Auction
• The name recognition of Berkshire Hathaway will be beneficial to both Buyers as well as Sellers
• The resources of BHHS’s marketing strategy will produce more buyers
• The BHHS auction team has over 23 years combined experience having sold all real estate types ranging in price from $15,000 to 3.5M
For more information, visit AuctionsFLA.com