Welcome to Day 3 of the Asset Management Prospecting Bootcamp! On Wednesdays you’ll be focusing on For Rent by Owners. Refer to the Bootcamp for a full explanation and the Marketing Checklist to mark things off as you get them done! 


Here's your list of things to do:


Research Opportunities

Find new Craigslist and Zillow For Rent by owner opportunities. Notate address then send the owner of

record a series of letters weekly on Wednesdays.

  • 1st Wednesday
    • FRBO Letter and DIY Flyer
  • 2nd Wednesday
    • Letter and Free rental Analysis Flyer
  • 3rd Wednesday
    • Trifold and Handwritten Notecard in odd-size envelope
          WEEK 1
Letter
Accompanying Flyer

Download This File

          WEEK 2
Letter
Accompanying Flyer


Download This File


          WEEK 3
Handwritten Notecard
Accompanying Flyer
Check with your office's Agent Ambassador or order your own through XpressDocs via Cab Corner.
Available through your Branch Admin or by emailing kgaspari@bhhsflpg.net
Farming

Drive your 3 farming neighborhoods and look for “For Rent By Owner” Signs.

  • Notate address then send the owner of record a hand-written notecard and Trifold of Services brochure in a weird size envelope.
Handwritten Notecard
Accompanying Flyer

Sample Note:

I was driving by and noticed your sign. We have information geared for the Do It Yourself owner and I’ve included it for you to review in this package! You might find it helpful. Please feel free to reach out to me if you have any questions.


Check with your office's Agent Ambassador or order your own through XpressDocs via Cab Corner.
Available through your Branch Admin or by emailing kgaspari@bhhsflpg.net
Landlord Database
Add addresses and contact information of above properties to your Landlord database.
Follow-Ups

Send follow-up letter or call to any craigslist, Zillow and farming neighborhood properties identified in the previous weeks.

Handwritten Notes
Check with your office's Agent Ambassador or order your own through XpressDocs via Cab Corner.

MESSAGE EXAMPLES:

  1. Hello <NAME>,
    I wanted to reach out to you to confirm you received the information I sent you. I am available to answer any questions you might have and I am looking forward to hearing from you.

  2. Hi <NAME>,
    Were you able to get online and check out our website? That’s where you can get your Free Rental Analysis! It's such great information about your home and will show you other area rentals. The website is www.rentahomewithus.com just in case you need it!
    Hope to hear from you soon!

  3. Greetings <NAME>!
    I hope this note finds you well! I am sending you a couple of business cards – one for you to keep handy and others to share with anyone you know that would like to rent their home. I have set some high goals for myself and I am reaching out to ask for your help, hoping you will take a moment to pass it onto a friend!
    Talk soon!

Referrals
Identify 2 potential referral partners